Packaging Design
Blue Ocean Brewing
Blue Ocean Brewing approached me at a pivotal stage in their growth as they prepared to bring their products to retail shelves throughout the Coastside community of Half Moon Bay and beyond. Having already established strong local recognition around their Poseidon character, the team was committed to keeping him at the forefront of the brand. My role was to help evolve the visual identity while preserving the brand equity they had built, creating packaging that felt both familiar to existing customers and compelling to new audiences.
Through research, concept development, and close collaboration with the Blue Ocean team, I designed a modern packaging system that balanced character-driven storytelling with a more refined visual language. By guiding decisions around hierarchy, consistency, and overall brand expression, we arrived at a label system that strengthens the Blue Ocean identity while remaining true to its roots. The result is a cohesive, shelf-ready design that provides a strong foundation for the brewery's continued growth.